Monday, August 4, 2008

*Word Of Mouth Marketing Tips To Advertise Your Business

Turkish Gözleme stall [Image] Marketing and advertising is how you spread the word about your business. As a business owner, you naturally have a huge self-interest in taking consistent actions to make consumers aware of your existence.

Your favorite customers may spread the word too, if they remember or if the opportunity shows up. Word of mouth is the most favoured and preferred way to generate new clients, and there are many ways of helping that along.

You could provide a percentage profit as incentive to customers for telling others, perhaps even host a referral contest with your products as prizes. It is a great idea to work with other business that complement yours, yet are not in direct competition. Ask them to have your products advertised in their store or on their web, and vice versa.

In partnership with several like-minded businesses, you can each offer free bonuses from the other stores or sites, these are then included with the purchase of a product from your store. It might be, if more than one product or service is purchased, that yet another free bonus gift is added for each additional item bought. Get together with a few businesses in your local area and get creative with a variety of mutually beneficial options.

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There's also some more fantastic information at The Power Of Word Of Mouth from FreshChat

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Wednesday, July 30, 2008

*Email Marketing

Typical junkmail. [Image] Stay at the forefront of your customer's mind. Be remembered by staying in regular contact with clients after purchase.

Email addresses of customers and prospective customers may be collected at your web site, or personally. You could provide web or storefront visitors a free gift for providing you with their email details.

Various methods can be used for email marketing, such as the regular distribution of newsletters or mass mailing of offers related to the company's product or services.

Email marketing is essentially the online equivalent of direct mail marketing. With the new spam regulations in mind, it is best to use a double opt-in method and my preferred email software is Aweber. They also give you lots of information at their site, to help create successful email campaigns.

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